It all began with an idea to change the way businesses do marketing.

How it started

In 2018, content marketing was at a crossroads.

If you were a marketer back then, then you know how fragmented and complicated the marketing ecosystem was. All your marketing channels were separate, each one functioning as their own micro-universe, and there were no paths connecting them together. But the silos couldn’t last forever. Technology was evolving fast to meet consumer demands, and we knew marketing — the stories we told and the way we delivered them — had to change along with it.

How it evolved

Little by little, we worked with clients that saw the same potential in digital content as we did.

First it was websites. Then it was blogs. Then it was social media. Then one day, the possibilities burst wide open for what we could do with marketing.

Instead of playing defense against digital, we helped businesses build a strong offense and use digital content to their marketing and sales advantage. Blog articles, on-demand videos, live streams, webinars, dynamic landing pages, podcasts, social selling…the options were endless!

While our clients had access to all the content options in the world, the #1 problem was that they didn’t know how to truly connect it all together with storytelling. That’s when sunnysideupmktg began.

We realized that there could be a sunnier side to marketing that combined digital marketing with the storytelling and authenticity that marketing and sales content needed, all while creating it with a smile, dedication, and passion behind the scenes.

Who we are

There’s a sunnier side to content marketing.

Originally founded in 2018 as a side project and officially launched to the world in 2024 as a business, our vision is to change the way businesses do marketing. And the process shouldn’t be hard or complex - it should be fun! By combining our expertise in brand strategy, content marketing, and social media management with cutting-edge digital technology and production capabilities, we deliver holistic content marketing services that enable our clients to easily reach their marketing goals while building an emotional connection and long-term brand value with their customers.

See the sunny side

We believe that a positive mindset is essential for success, and we strive to cultivate an atmosphere of optimism and possibility in everything we do. We believe that there is always a solution to every problem, and we work excitedly to discover it.

Our values

Explore upwards

We are always pushing the boundaries of what is possible in marketing. Exploring upwards requires a mindset of curiosity, innovation, and a willingness to take risks. It involves being open to new ideas and perspectives, and constantly seeking out ways to improve processes, products, and services.

Maximize every opportunity

We are always looking for ways to help our clients achieve their goals. We believe that every opportunity is a chance to make a difference, and we work to ensure that our clients get the most out of every strategy and piece of content.

Connect through stories

There’s a reason why people have passed down stories from generation to generation for thousands of years - it’s because it builds a sense of connection and belonging. We constantly ask ourselves “what’s the story?” because that’s the glue that connects everything together.

Meet your new marketing team.

  • Sunny Side Up Marketing | Founder, Kelly Campbell

    Kelly Campbell

    FOUNDER & CEO

    Marketing Strategy | Client Service | Content Creation

    Kelly is the heart behind sunnysideupmktg. With 20 years of corporate and agency experience across industries like technology, healthcare, consumer goods, and professional services, she specializes in connecting the dots between marketing, sales, and storytelling for our clients.

  • Sunny Side Up Marketing Team | Kendall Ostgaard, Marketing Associate

    Kendall Ostgaard

    CONTENT SPECIALIST

    Brand Development | Creative Design | Content Creation

    Kendall brings over 10 years of experience helping brands look and sound their best. With a strong eye for design and a talent for content, she transforms complex ideas into clean, compelling visuals and messaging that resonate, ensuring content is not only well-written, but visually engaging and optimized to meet your customer.

  • Natalie Cross

    PERFORMANCE SPECIALIST

    Paid Media Activation | Content Creation | Website Design & SEO

    Natalie brings years of digital media expertise across healthcare, fintech, e-commerce, and B2B technology. Known for blending data-driven strategy with creative storytelling, she finds growth opportunities others miss. From Google Ads to full-funnel Meta campaigns, Natalie ensures every marketing dollar stretches further.

  • Megan Block

    SOCIAL SPECIALIST

    Social Media | Content Creation | Community Management

    Megan is the voice behind the screen, managing day-to-day engagement across platforms with authenticity and care. Whether it’s moderating communities, responding to reviews, or sparking conversations, Megan makes sure your audience feels seen and heard.