CLIENT SUCCESS STORY
Sunny Side Up Marketing partnered with The Nixon Library to spotlight its unique venues—including a replica Oval Office, grand ballroom, and Air Force One helicopter exhibit—as must-see destinations for film productions and corporate events. Through targeted LinkedIn ads, engaging email campaigns, and a polished Pinterest presence, we generated over 60 leads in one month, achieved a 17% lead form conversion rate, and delivered a 3% ad engagement rate. By crafting compelling messaging and visuals, we successfully positioned The Nixon Library as a premier choice for productions and events in the local area.
How The Nixon Library became a top choice for productions and events.
THE CHALLENGE
The Nixon Library aimed to attract productions and events to its iconic spaces, including its replica Oval Office, grand ballroom, and even the Air Force One helicopter exhibit. These unique offerings had immense potential but required a strategic push to capture the attention of filmmakers, event planners, and corporate decision-makers in a competitive market.
Turning iconic spaces into must-book venues.
THE SOLUTION
Crafting a multi-channel creative strategy that enticed customers to learn more.
After our initial audit and discovery, we identitifed areas of improvement and opportunity for The Nixon Library. To achieve these goals of increasing awareness of the venue and driving leads, we implemented a targeted multi-platform strategy that included:
Meta & LinkedIn Lead Generating Ads
With precision targeting and eye-catching visuals, we used Meta and LinkedIn ads to showcase the Nixon Library’s one-of-a-kind venues and drive qualified leads to inquiry forms.
Email Blast Design
We designed captivating email campaigns that emphasized the library’s unique appeal, creating a direct line to key audiences.
Organic Social Media Calendar
We worked with Nixon Library to curate recent event photos and craft a posting calendar that kept them top of mind with followers, especially during key seasonal pushes like wedding and holiday party booking season.
A Picture Perfect Pinterest Makeover
By curating stunning boards and optimizing descriptions, we transformed The Nixon Library’s Pinterest presence into an inspiration hub for event planners and creatives.
THE RESULTS
The collaboration between Sunny Side Up Marketing and The Nixon Library led to impressive outcomes, including 3% engagement rate on LinkedIn ads, 17% conversion rate on lead forms, 60+ leads in one month across Meta and LinkedIn platforms, and an impressive $4.63 average CPC, maximizing ROI. Explore our visual and creative examples that helped bring these results to life across web, social, and more below.
Leading the way with record-breaking numbers.
