CLIENT SUCCESS STORY
Transforming RevX Wellness into a cold plunge powerhouse.
At Sunny Side Up Marketing, our passion is helping brands elevate their stories and achieve remarkable results. RevX Wellness, a leader in innovative cold plunge systems, partnered with us to refresh their brand and boost their digital presence. The results? A 21% increase in site conversions and an astounding 900% ROAS on their ad campaigns.
THE CHALLENGE
Breaking through the wellness market with a cohesive brand and optimized customer journey.
RevX Wellness wanted to expand their reach and better connect with their core audiences, including budget-conscious wellness enthusiasts and experienced fitness professionals. Their goals included improving website performance, optimizing marketing strategies, and building a cohesive brand story that resonated across every touchpoint.
THE SOLUTION
Turning cold plunges into hot conversions with bold branding and smart marketing strategies.
After our initial audit and discovery, we identitifed areas of improvement and opportunity for RevX. Over 5 months, we drove change across all their marketing channels, refreshing how the brand showed up on web, social, email, and more. Our solutions included:
Buyer Journey Build-Out & Persona Development
We mapped out the customer journey to identify key touchpoints and pain points for four primary personas. By addressing each persona’s unique needs and behaviors, we created a seamless pathway from discovery to conversion. We developed detailed bios for each persona, ensuring every marketing effort spoke directly to their goals, challenges, and motivations. This work informed everything from product descriptions to ad campaigns, allowing us to craft messages that truly resonated.
Brand Development & Asset Creation
We refreshed RevX’s brand to give them more legitimacy in the industry with a tech-forward feel. We also orchestrated lifestyle-focused photoshoots and video shoots to capture the essence of cold plunging for everyday people. The content emphasized ease of use, product quality, and the transformational impact of cold therapy.
Website Refresh and Ongoing Maintenance
From website wireframes to development, we optimized the RevX site for usability and conversion. Enhancements included new branding and visuals, streamlined navigation for faster access to product information, mobile-friendly design to ensure a seamless shopping experience, conversion rate optimization (CRO) strategies, and ongoing maintenance keeps the site fresh, functional, and high-performing.
Blog and Social Content
We produced educational and engaging blog content to drive traffic and establish RevX as a thought leader in cold therapy. We also created YouTube videos with voiceover to help others understand the three part system that was unique to the brand. Seasonal social media campaign posts featured relatable stories and vibrant visuals drove their highest performing quarter on social.
SEO and Search Campaigns
We implemented a comprehensive SEO strategy, optimizing on-page content, metadata, and keywords to drive organic traffic. SEM campaigns further amplified visibility, targeting high-intent keywords for maximum impact.
Ad Campaigns and Creative
Our ad campaigns spotlighted RevX’s unique value proposition with compelling visuals and persuasive copy. These campaigns generated incredible results, achieving a 900% return on ad spend (ROAS).
THE RESULTS
Delivering ultimate results for the ultimate cold plunge brand.
The collaboration between Sunny Side Up Marketing and RevX Wellness led to impressive outcomes, including a 21% increase in site conversions and a 904% average return on ad spend. Explore our visual and creative examples that helped bring these results to life across web, social, and more below.
